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How to Attract Prospective Residents Using Marketing Strategies

February 27, 2024
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Are you looking for creative ways to attract prospective residents to your multifamily property? From content creation and digital advertising tactics that help highlight amenities and unit features, developing a comprehensive strategy will allow your business to stand apart from other competing properties.

In this blog post, we'll discuss some key strategies that you can use to engage with prospective residents quickly and effectively while increasing visibility and leads. Read on to discover more about how your team can make an impact through multifamily marketing initiatives!

Make Appointment Scheduling and Online Payments Easy

Having a website today is mandatory. Having one that makes house hunting easier will set you apart. By doing so, you're not only making it easier for your clients to book and pay for your services, but you're also streamlining your own processes and saving valuable time. Plus, with many competitors already offering these services, it's a great way to stay ahead of the game and show your clients that you're on top of the latest trends.

Use Social Media Platforms to Reach Potential Residents with Photos, Videos, and Updates

For property managers (, social media platforms provide a fantastic opportunity to reach a wider audience. By using photos and videos, you can give potential residents a virtual tour of your space, helping them to imagine themselves living there.

Providing regular updates, such as showcasing newly renovated units or announcing upcoming availability, keeps your followers engaged and interested. Millions of people use social media every day so use these platforms to expand the reach of your listings.

Optimize Your Website

Your website needs to be optimized to attract your target audience, especially when it comes to prospective residents. It should be easy to navigate, visually appealing, and most importantly, appear in searches for people looking for a new home. By optimizing your website for search, you can increase your online visibility and attract more visitors. Take the time to evaluate your current website and make necessary changes to ensure that it effectively attracts and engages prospective residents. Not sure where to start? Many digital marketing companies can help with search engine optimization (SEO) to help your site climb up the Google search results page.

Create a Blog with Useful Information for Perspective Residents

Looking to move to a new area can be both exciting and daunting, especially when it comes to finding the perfect property. This is where a blog from your property management team or community can help. You can compile the most useful and up-to-date information about your properties and the local area so potential residents can make an informed decision about their next home. From the best restaurants and bars to local events and attractions, the right blog can get people excited about living in your area.

Offer Incentives for Referrals

As a landlord, you already rely on your current residents to spread the word about available units. However, what if you could encourage them to do more than just talk? The answer lies in offering an incentive referral program. By doing so, you give your existing residents a reason to actively seek out potential residents. This creates a win-win scenario where the new residents find a great place to live, and your existing residents earn a reward for their efforts. This type of program can be as simple as offering a discount on rent or a small cash bonus, but it can have a big impact on filling your vacancies. Not only does it help you save time and money on advertising, but it also promotes a positive community atmosphere among your residents. So why not give it a try and see how incentivizing referrals can become a valuable tool in growing your property?

Send Promotional Emails to keep Current and Potential Residents Informed about Discounts, Upcoming Events, etc.

Staying connected with your current and potential residents is important to keep your community top of mind. One way to do this is by sending out regular promotional emails. These emails can highlight upcoming events, such as a holiday party or a community barbecue. Additionally, you can let your residents know about any discounts or special offers that may be available to them.

By staying in touch regularly and providing valuable information, you can build trust and loyalty with your renters, ultimately leading to longer lease agreements and a more successful business.

Utilize Digital Advertising Strategies

In today's digital age, it's crucial to utilize effective advertising strategies. With so many options available, it can be overwhelming to choose the right method. For property managers looking to boost their online presence, utilizing digital advertising strategies such as PPC (Pay Per Click) ads, display ads, and retargeting ads can be highly effective. These methods let managers target their ideal audience on popular platforms such as Google, social media sites, and more. By investing in digital advertising, businesses can see significant growth in their online traffic and ultimately, their revenue. Don't miss out on the power of digital advertising and take advantage of these strategies today!

Use the Right Property Management Service

No matter what type of building or community you run, the right property management software can help you with your marketing. From automated communications to streamlining processes and helping align content on your site, the right software is key to your success.

Elevated Living’s software is perfect for property management teams looking to boost their visibility and attract residents. Our intuitive program can help you coordinate your new incentive programs, keep track of your marketing and maintenance requests and so much more. Our program is a powerful tool for property managers but makes life easier for residents as well. With features like online booking, residents can take advantage of amenities with the click of a few buttons.

Want to elevate the living experience in your communities? Then contact us today to learn more about how Elevated Living can help you.